There are two ways to promote your content on Facebook: (1) by promoting it organically to your fans and followers, or (2) by promoting it on Facebook Ads.
With the first method, you’re not paying any money to Facebook. You’reonly promoting to your fans and followers. On the surface, this may sound like a great plan.
However, with each algorithm update, Facebook organic reach is ever dwindling. This means that even if you have millions of fans, only a small percentage is going to see your post in their news feeds!
A few years ago, organic reach was extremely good. Every time you posted something on your fan page, a large majority of your followers will see your post. So if you were promoting or selling something, you would essentially get sales without paying for traffic.
However, in recent years, Facebook has been doing its best to go back toits ‘social’ roots. Instead of showing posts from fan pages, Facebook hasbeen prioritizing updates from people in your circle of friends.
If you’ve got hundreds of friends, you’ll see most of their posts on your news feeds instead of posts from pages you’ve followed. This is obviouslygreat news for Facebook users themselves, but not so much for business owners who carefully manage and maintain a huge following on Facebook.
So, with the ever-declining numbers of organic social media traffic, many business owners have been forced to turn to Facebook Ads.
Many social media marketers swear by the power of Facebook Ads as it is very cost-effective compared to other advertising options like Google Adwords and other traditional marketing methods.
With Facebook Ads, you no longer need to worry about organic reach. You can simply set up an ad from your Ads Manager account, target the right audience demographic, define your budget and Facebook will take care of the rest for you.
The truth is no other social media or advertising platform can offer the kind of targeting options that Facebook offers. You can target people based on many different factors such as location, interests, hobbies, affiliations, and so much more.
There’s even an extremely powerful tool called Facebook Pixel. It’s just asnippet of code you add to your website’s header section. The pixel ispowerful if you know how to use it and read its data correctly.
With the pixel, you can track what your visitors are doing on your website.You’ll know if they signed up to your mailing list, or if they boughtsomething in your eCommerce store. With the Facebook remarketing feature, you can retarget people who’ve visited your site and send themhighly targeted offers.
With the lookalike audience feature, you can upload your own customer data, and Facebook will try to look for people who are similar to your own audience. This basically means reaching more of the same people with just a push of a button!